a 1960s fashion, musical and cultural movement.
The term was coined by Vogue’s editor-in-chief Diana Vreeland in 1965. London was the centre of the movement. Teenagers dominated the fashion and music scene. This was the tail end of the “mod” era, 1965-69. London became synonymous with fashion, music, and pop culture in these years, a period often referred to as “Swinging London.” In turn, mod influence spread to the United States and around the world.
Living in Germany during those years, I was totally caught up in this culture, thanks to British pirate radio stations Radio Caroline and Radio Luxembourg, British Forces radio and RAVE magazine, which I read faithfully.
The fashions back then were colourful and fun! Just picture this: A green, pink, yellow and orange striped shirt, with matching striped belt and green plastic buckle. Add a wide green tie, green miniskirt and green hexagonal earrings.
Finishing touches? White lipstick, fringed purse and plastic Go Go boots. This was one of my favourite outfits at the time. 😀 Wish I had a photo! Well, these are the boots, at least:
A little taste of music from that era:
(Good song! I still have the original vinyl record)
In June of 1969 my father and I visited London for a week (a short, 70 minute flight).
Even though I didn’t get to meet the Beatles, it was a wonderful experience.
Are you familiar with the Youthquake movement?
Did you wear crazy clothes, too?
Looking forward to your comments!